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Coty Expands Digital Strategy with Echo Show

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By: TOM BRANNA

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UNITED KINGDOM: Coty has teamed with Amazon to launch Let’s Get Ready, billed as new visual skill designed specifically for Amazon’s Echo Show. Let’s Get Ready is a personalized beauty offering that can deliver more than 2,000 unique combinations of hair, eye and skin color. It will provide curated looks, visual how-tos and quick tips with recommended products from Coty’s  stable, including Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen. The service will be available in the UK ...

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